Rich Roll releases “Finding Ultra”

Ultradistance athlete Rich Roll has released “Finding Ultra”, a book chronicling his amazing transformation at age 40 from overweight and unfit middle aged lawyer to international competitor. The book covers the amazing two year transformation and the first steps which included a complete transformation of his diet to a vegan one. Early sales have been excellent and on June 1 it ranked second in the bestseller list.

2 June 2012

Rich has also received messages endorsing the inspirational nature of the book from hundreds of people including athletes Dave Zabriski, Dean Karnazes, Brendan Brazier, Luke Mackenzie, Mel Stewart & Levi Leipheimer,

See Rich’s profile here

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