Rich is an elite-level amateur ultra-distance endurance athlete who has competed in the toughest events in the world. He adopted a vegan diet when, at age 40, he realised his health and fitness were at very poor levels. He is also an advocate for a plant based diet, which he believes played a large part in his transition from an unhealthy middle-aged man to the top-level athlete he is today. He is a regular ultraman competitior which involves a 10km swim, cycling over 200 miles and running a double marathon.
Canadian athlete Brendan Brazier turned vegan and was told that this would restrict his athletic performance. He has since researched food and enabled himself to win national titles as well as produce several acclaimed books on nutrition. He has competed in triathlon and ultramarathon and has set course records.